One Identity. Seamless Access.

Swixs develops interoperable identity infrastructure for Swiss tourism. Our platform connects hotels, guest cards, mobility services, and destination systems through a privacy-first visitor profile - reducing friction for travelers while enabling cross-destination coordination for providers.

The Challenge

Switzerland's tourism infrastructure is fragmented across 26 cantons and dozens of independent systems. Travelers authenticate separately for hotels, guest cards, mobility, and attractions - creating friction for guests and limiting coordination between providers.

11 million international overnight guests (2023, Swiss Federal Statistical Office) move through Switzerland with no unified visitor profile. Despite contributing CHF 16.5 billion to GDP, tourism lacks the digital interoperability that mobility and banking have achieved.

The Opportunity

An interoperable visitor identity layer would enable travelers to authenticate once and access services across destinations, while giving tourism partners the coordination infrastructure and insights they need to deliver seamless experiences.

72% of European travelers expect one-login experiences, yet only 29% encounter them (Accenture, 2024). Research from UNWTO and OECD indicates that seamless identity infrastructure can increase visitor spending by up to 20%.

Our Approach

Swixs is developing Switzerland's interoperable visitor identity infrastructure, a privacy-first, consent-based layer that connects existing systems rather than replacing them.

While solutions like SwissPass and discover.swiss address specific use cases, no scalable identity layer exists that enables cross-destination coordination while respecting Swiss data protection standards.

Our Story

From Aviation to National Infrastructure

Swixs began by applying deep learning to airport operations at Zurich Airport, reducing wait times and improving passenger flow - work recognized by IMD Top 30 and Accelerate @ IATA. That experience revealed a broader opportunity: Switzerland's tourism and mobility sectors face the same coordination challenges we solved in aviation, but at national scale.

Building the Foundation

We're now conducting a feasibility study with HSLU (Lucerne University of Applied Sciences and Arts), supported by Innosuisse, to prototype Switzerland's first interoperable visitor identity layer. The research addresses adoption drivers, user acceptance, and standardization requirements across DMOs, hotels, and mobility providers.

Roadmap

2025–2026

  • Complete feasibility study and launch initial pilot with tourism partners

  • Test interoperability with existing systems (discover.swiss profile API, regional guest card platforms)

  • Engage additional cantons and explore alignment with federal initiatives (Innotour, SwissPass)

2027+

  • Scale proven model to multi-cantonal deployment

  • Establish LoopPass as Switzerland's visitor identity infrastructure, enabling seamless experiences while supporting sustainability and coordination goals

What We Enable

  • Coordinate visitor flows across your region

    • Cross-destination visibility into guest journeys

    • Privacy-compliant data sharing between providers

    • Integration with existing guest card and pass systems

  • Reduce friction, increase services

    • Streamlined check-in and guest verification

    • Automatic entitlement activation (guest cards, discounts, mobility)

    • Coordinated offers with destination partners

  • Seamless access, better utilization

    • Single identity across transport and venue entry points

    • Real-time capacity and routing coordination

    • Cross-provider redemption tracking

  • Swiss infrastructure, Swiss standards

    • Swiss-hosted with full data protection compliance

    • Transparent governance and consent architecture

    • Alignment with federal tourism and mobility strategies

  • One identity. Complete control.

    • Single authentication across hotels, transport, and experiences

    • Transparent consent for personalization and data sharing

    • Full visibility and control over your profile

Get Involved

We're building Switzerland's visitor identity infrastructure with tourism partners, research institutions, and public stakeholders.

Interested in collaborating? Contact us to discuss pilot opportunities, research partnerships, or technical integration.